What if one of the biggest stars in the music world launched a new record label and barely anyone noticed? That appears to be the case for Jay-Z’s latest venture, StarRoc, a label pairing the Jigga Man with Norwegian songwriting/production duo Stargate (Mikkel S. Eriksen and Tor Erik Hermansen), the pair who’ve given us everything from Ne-Yo’s “So Sick” to Rihanna’s “Unfaithful” and “Take a Bow” to Beyoncé’s “Irreplaceable.”

Rock Nation is financed by the music giant Live Nation through a multiple-rights contract the company signed with Jay-Z this spring for a reported $150 million.